Design synthesis is a way of thinking about complicated, multifaceted problems of a large scale with a repeatable degree of success. Design synthesis methods can be applied in business, with the goal of producing new and compelling products and services, and they can be applied in government, with the goal of changing culture and bettering society. In both contexts, however, there is a need for speed and for aggressive action. This text is immediately relevant, and is more relevant than ever, as we acknowledge and continually reference a feeling of an impending and massive change. Simply, this text is intended to act as a practitioner's guide to exposing the magic of design.
Design Synthesis in a Business Context
Methods and Applicability
Conclusion
Works Cited
Jon Kolko is an Associate Creative Director at frog design (http://www.frogdesign.com/) and the Founder and Director of Austin Center for Design (http://www.austincenterfordesign.com/), an educational institution in Texas. He has worked extensively in the professional world of interaction design, solving the problems of Fortune 500 clients. Prior to working at frog, Kolko was a Professor of Interaction and Industrial Design at the Savannah College of Art and Design, where he was instrumental in shaping the Interaction and Industrial Design undergraduate and graduate programs. Kolko sits on the Board of Directors for the Interaction Design Association (IxDA (http://www.ixda.org/)), and is the Editor-in-Chief of interactions magazine (http://interactions.acm.org/), published by the ACM.
| Название | Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis Human Technology Interaction Series |
| Автор | Jon Kolko |
| Издатель | Oxford University Press, 2011 |
| ISBN | 0199780951, 9780199780952 |
| Количество страниц | Всего страниц: 208 |
| Экспорт цитаты | BiBTeX EndNote RefMan |